I’ll operate on identifiers from https://spdx.org/licenses/
TL;DR I choose MPL-2.0 if project is not “silly”, otherwise I choose BSD-2
If this document is too complex for you, here is a very good primer that I recommend: https://blog.svgames.pl/files/hacktoberfest2017-licences.pdf
DISCLAIMER The “verdict” is personal opinion that I try to back up with references I find reliable. Also the decisions that lead to final choice don’t need to be the same for every project.